Project: Packaging
Design Brief: Get soft fresh doughnuts delivered safely
The brand owner of a household name in confectionary wanted a new transit packaging solution for their ecommerce sales.
We proposed a new outer box design which allows the packer and end consumer to easily slide the doughnut boxes in and out, resulting in less damages. The outer box comes in 2 different sizes, which allows 1 or 2 dozen doughnuts to be packed, with no tape needed due to the feature of the peel and seal ripper strip. This not only decreased packaging waste, but also gave a better end consumer experience.
Some of the benefits they experienced were;